SEASON 6 - KFW UrStyle - WE WANT TO KNOW WHAT YOU WANT TO WEAR
Q. What is a #KFWURSTYLE all about?
A. This year our creative director wanted to make it even more about the kids - as we all know, Kidz Fashion Week is one of the only child focused events in Australia. It's more than just a fashion parade. It's a platform that allows all kids the opportunity to feel confident and empowered. This is mind, The creatives wanted to see what the kids would put together if it were left to them. So the ball is in their court and the media and we can't wait to see some of the DIY designs or even wearing "preferred brand" outfit.
Q. What is a "Preferred Brand" ?
A. A Preferred Brand is a sponsor that has agreed to be contacted by a cast member - (parent only) to dress the model for the runway show. This is optional - kids can wear whatever they like!
Q. How do i get in touch with a "preferred brand"?
A. If you go to our website click on preferred brand tab and wait for the dropdown to see the Melb, Sydney or Gold Coast Preferred Brand - CLICK ON THE LOGO and it will take you to either an email contact or their Instagram so you can Direct Message them.
Q. Do we have to pay for the clothes?
A. This is up to the brand. However we have asked them to offer the model something, be it an item of clothing, a discount or some other offer. The children will be gifted with KFW Merchandise, Professional imagery and the experience of a lifetime!
Q. Can I wear a costume?
A. Yes you can.
Q. Can I make my own design ?
A. We would love to see that.
Q. Can I wear a hat or head piece?
A. Absolutely as long as it does not restrict you in any way
Q. What is a cast template?
A. A cast template is the PDF we sent you together with your unique ID so that the brands you approach can check to see if you are a cast member.
Q. Do I have to use a "Preferred Brand" ?
A. No - you can approach any other brand that you may want to wear - it's then up to the brand.
Q. If I find my own brand to dress me - can they be on the preferred brand list as a sponsor too?
A. If your brand is interested to gain the benefits of being a sponsor please ask them to get in touch
Q. How creative can I go?
A. This is a show so you can go as creative as you like - all final outfits need to be approved by Nov 16th (MELB) Dec 14th (GOLD COAST) Jan 8th (SYDNEY) by way of a photo to be emailed to
Q. Can I wear make up?
A. Children under 12yo should not wear make up - unless they are in costume or a creative DIY
Q. Will there be Hair & Make up teams there?
A. Yes but we ask that all cast take care and come with well groomed hair. Our teams will be going over and do finishing retouches only.
Q. Can I wear bathers/bikinis?
A. All swimwear must be accompanied by a sarong.
Q. Can I wear Sleepwear?
A. Only if it is age appropriate ( to be approved by KFW stylist)
Q. What promotion do I need to do If I wear a "preferred brand" ?
A. You must ensure that you are tagging them correctly on social media and ensure that you pass on any professional imagery that you receive from KFW. You must return all items (if applicable) in the pristine condition you received it in.
Q. Can I mix and match clothes from any brands?
A. You can if they are not dressing you.
Q. What about shoes?
A. Always provide your own shoes that will match your outfit.
Q. Are there any themes you can help me with?
A. Sure - you can dress in Streetwear, Dancewear, Sportswear, DIY, Fantasy, Formal, Casual, Designer, Avante Garde, 70's, 80's, Rockabilly, Rockstar, Roaring 20's, Hollywood, EMO, Gothic, Punk.
Q. Do I come dressed in my outfit?
A. Yes wear a robe over your outfit until you get back stage.
Q. How many outfits do I need?
A. Only one
If any one asks a relevant question we will keep adding them here so check back regularly.
If you have any questions please use the form below.